![]() ![]() And if you did a search for “university,” they could look at the pages that talked about “university” and rank them. The sites with the most links were, theoretically, the best sites. So they set about attempting to “download” (or crawl) the entire Internet, figuring out which sites were linked to the most. They realized that because of links, the Internet could be analyzed and ranked in a similar way, except instead of using references they could use links. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them. These references acted almost like a vote - the more your work was referenced the more important it must be. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. The idea for PageRank - Google’s early ranking algorithm - stemmed from Einstein. ![]() In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. ![]() Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. SEO is simply not as hard as people pretend like it is you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. Secret Sauce breaks down every channel just like this one, so if you think this is valuable check it out. Note: This one of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. Also listed within their respective categories are Network specific types of Social Media Management and Marketing software: Facebook Management Software, Twitter Management Software, Pinterest Marketing Software, and Youtube Marketing Software.SEO is Not Hard - A step-by-step SEO Tutorial for beginners that will get you ranked every single time Other more specific types of Social Media Marketing Software listed separately are Social Media Analytics software/tools, Social Syndication Software, Social Influencer Networks/Platforms, and Wordpress SMM plugins. Listed below for user reviews and comparison are the TOP Social Media Marketing/Management Software and Applications currently available (2015). Most Social Media Marketing/Management Software is available to try for free with a trial offer or by requesting a demo and are typically priced on a monthly basis (most often determined by social audience size). Additionally, some providers offer additional and more advanced features for enterprise level or agency use. Typical features of Social Media Marketing/Management Software include profile monitoring, post scheduling, comment replying, messaging, team collaboration, and Social Analytics. Social Media Marketing/Management Software includes any type of web based application or downloadable program that is designed to help users monitor, manage, and/or optimize their presence on one or more Social Media Network from a single centralized platform. About Social Media Marketing/Management Software ![]()
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